Practise Mood Board Analysis

The demographic profile of my chosen magazines target audience would look something like the image below. My magazine which I have chosen to create a mood board for is Vogue. Vogue is a classy fashion magazine which has a very famous reputation. I think the age of the readers for this magazine would be late teenagers to middle aged woman. This would obviously not apply to every single person within this age range. The gender of my target audience would be specifically woman, but may apply to few males; I think these males would be gay. I think this because fashion is not the main hobby of many straight men and they would not be interested in woman’s fashion whereas gay men would have an interest in the woman’s fashion and the fashion world in general. The kind of person who read this magazine would live in cities I think and well built up areas because this is aimed very much to a city lifestyle and people who would aspire to have this kind of lifestyle, and people who live in very rural, country areas would maybe have different aspirations and hobbies to someone who lives in the city. I think the marital status of the woman who read this magazine could be either married or single. I think it could possibly be single because it could appeal to woman who see fashion as a very important part of their life and may be career driven which my mean they wouldn’t have time to be interested in being married. But I also think this could appeal to married woman who have the time and money to see fashion as an important part of their lifestyle. The social status of this magazine is definitely upper middle class or middle class. I think this because the people who read this magazine would have the money to splash out on the items in this magazine and also, the magazine itself is quite expensive for a magazine so they must have the money to waste on this magazine. Although the class could lower to people in lower middle class and even the working class, as these people may aspire to have this kind of lifestyle where they can freely spend money and this is a way which they can get one step closer to the lifestyle which they want.

The psychographic profile of the person which I would expect the readers of Vogue to have would definitely be either the Suceeders or Aspirers. I think this magazine would appeal to the succeeds as they would have already established they have a luxury lifestyle which would mean they definitely have to money to spend on these upper class expensive items which they may feel they need in their life. Vogue would also appeal to the Aspirers because Aspires would aspire to have the same kind of lifestyle which the Suceeders have. These may be within the lower middle class social status, which would mean they have money to get buy, but wouldn’t have the money to afford any of the fashion items which would appear in Vogue. Aspirers want to have the money and they feel they can get on step closer to living the luxury lifestyle by buying this magazine.

Lifestyle Subsets are also another way which we can class the target audience of the readers of Vogue. There are many lifestyle subsets which we could class the readers of Vogue as they can be very specific or very broad. ‘Yuppies’ I think are they main target audience lifestyle subset, ‘Yuppies’ are usually of the age range 20-30 years and usually have a high disposable income, often socialites who have parents with a well-paid job and they are priviledgd enough they can afford that lifestyle. ‘Yuppies’ also have one of their main intrests fashion, simply because they can. As I mentioned earlier, they gender which read this magazine could sometimes cross over to the male gender as their sexualtiy may be gay. One of the lifestyle subsets would be ‘Pinks’. Pinks are of the gay market and within this market, they often live the same kind of lifestyle as ‘Yuppies’. ‘Dinks’ again may be another lifestyle subset which they can class Vogue readers in. ‘Dinks’ are often people who have a double income which would mean they are very well off, and wouldn’t have much of a family to spend money on therefore they would be able to spend all the money on themselves.