Mood Board of Target Audience

This is my mood board for my target audience for my magazine. On it i have written how it has a 50/50 female/male gender audience, i think i have shown this in my mood board. I have included things which both girls and boys would use such as laptops, iPods and cameras. From research about my audience, I have discovered at least 90% of my audience relies on technology within their lives. This would be such things like televisions, computer, mobile phones and the images which I have included in my mood board.

I have also included several things which would be sterotypically boys items and girls items. For example, i feel i have represented the male gender with such things as beer, polo shirts, Fred Perry and Hugo Boss cologne. When it comes to the female gender, I have shown items in several ways. For example, I have included sterotypically 'girly' vodka, perfume, dresses and Topshop.

I have also included a lot of well known brand names as something else which I discovered from my research was about 70% of my target audience care about their image. This is shown in several ways through clothing brands (such as Superdry, Jack Wills and Fred Perry) and brand names (such as Apple and Blackberry)

As my magazine is a music magazine, I also looked at how my target audience related to the music world. I found a large percentage spend a lot of money on going to such festivials like Reading and V Festival. I think Reding would be more relatable to my target audience.

I feel within the mood board I have created, I have looked at a lot of aspects of my target audience and think you can tell what kind of person would read my magazine from the images created.

Full Analysis of one Music Magazine

The magazine I have choosen to anaylsis is NME. I have choosen to look at this magazine because it is the style which i would most like my magazine to follow to some extent.

The cover and contents pages which I have previously looked at for NME more or less follow the same pattern for almost all music magazines. They have generic features such as a masterhead, barcode, main header and an image, all which are made personal to NME itself. NME always feature an artist or a band which relates to their music genre which would appeal to there target audience, it always takes up a large percentage of the front page and within the magazine, the artical page would be a feature artical about the people or person on the front cover. The content page within the magazine is sterotypical to the magazine style. It always follows the colour scheme of the front page and includes a lot more images then the front page and gives a much wider view on the overall magazine.

Target Audience For My Music Magazine

I think the target audience which i will aim my music magazine to will be teenagers and young adults which range from the ages 15 - 27. I have choosen this specific ages group because i think it is the age group which i understand the most as i am part of it. I think my target audience will have a very specific style, with certain interests. I think my magazine will have a lot of the same style as 'NME'. They have a very unique target audience which are often to refered to as 'Indies'. I would like to reach to that kind of audience and feature that kind of music as well as trying to incooperate my own personal style

Institutional Data 'Music Magazine'

NME know a lot of information about their audience and this enables them to create the best magazine they can to appeal to their audience with all the bands and music and information which is what their readers are into.

Their target audience is mainly males (Male/Female - 73%/27%), this will help the magazine enable which kind of bands and adverts they would include as males and females more often then not have different interests. However, they do not exclude females from this magazine and try to offer as much as they can for both sexes but mainly focusing on males. NME found out that quite a large percentage of their readers are students, this would in turn effect the price and frequency of their magazine. Also, the society class is effected. The magazine is not aimed at the upper class or wealthy, it is aimed at the working class and students. They have adapted the magazine and its price so it appeals to them.

NME have also done some investigating into what their readers do in their spare time so they can maybe offer them a little more then what they already offer. They have discovered there target audience are very 'techno savy' and say that 72% have a broadband internet connection at home and also 62% have brought something online recently. They have also studied there readers and discovered how 67% are attending a festival this year and 80% of there readers consider music to be an important part of there lives. This means NME which offers music information would become a part of their music hobby. NME do there best to present as much music information or the type of artists and band which there readers would be interested in.

NME have definitly done there homework when it comes to studying there target audience and have tried to consider all apsects of the readers lives so they can fulfil there needs and wants from a luxury magazine which would only highten there love for music so the readers keep on coming back to NME which at the end of the day, is the aim for any magazine.

Institutional Data 'Overview of Industry'

'IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women'

Above is a quote which i took from IPC Media official website. They produces quite a large percetange of the magazine market in the UK ranging from all different themes, types and genres. The split there audience up in to three categories - Men, Mass Market Women and Upmarket Women. The women are split up into two section for several reasons, mainly because on a scale, it is mainly women that read magazines and women have such a wide wide range of things which could possible appeal to them, IPC Media found it easier to separate them into two separate categories. The list of there magazines range from music magazines, country themed magazines, mens magazines (such as Nuts), fashion magazines and house wife magazines (magazines which include recipes and tips for around the house).

The industry is so large it would be impossible to have one magazine which would appeal to every single person, so hobbies and interests are looked at and then magazines are created to find niche's in the market to make sure there are magazine which would appeal to almost every single person within the UK. It is such a large industry and there are literally hundreds of magazines on the market.

Double Page Spread Anaylsis - NME

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Originally uploaded by mollybrownxxx

Double Page Spread Anaylsis - NME

double-page-spread
Originally uploaded by mollybrownxxx

Contents Page Anaylsis - Rolling Stones

Rolling Stones Contents Page
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Magazine Cover Anaylsis - Rolling Stone

Rolling Stone Cover
Originally uploaded by mollybrownxxx

Magazine Cover Anaylsis - NME

Magazine Cover NME Better
Originally uploaded by mollybrownxxx

Practise Mood Board Analysis

The demographic profile of my chosen magazines target audience would look something like the image below. My magazine which I have chosen to create a mood board for is Vogue. Vogue is a classy fashion magazine which has a very famous reputation. I think the age of the readers for this magazine would be late teenagers to middle aged woman. This would obviously not apply to every single person within this age range. The gender of my target audience would be specifically woman, but may apply to few males; I think these males would be gay. I think this because fashion is not the main hobby of many straight men and they would not be interested in woman’s fashion whereas gay men would have an interest in the woman’s fashion and the fashion world in general. The kind of person who read this magazine would live in cities I think and well built up areas because this is aimed very much to a city lifestyle and people who would aspire to have this kind of lifestyle, and people who live in very rural, country areas would maybe have different aspirations and hobbies to someone who lives in the city. I think the marital status of the woman who read this magazine could be either married or single. I think it could possibly be single because it could appeal to woman who see fashion as a very important part of their life and may be career driven which my mean they wouldn’t have time to be interested in being married. But I also think this could appeal to married woman who have the time and money to see fashion as an important part of their lifestyle. The social status of this magazine is definitely upper middle class or middle class. I think this because the people who read this magazine would have the money to splash out on the items in this magazine and also, the magazine itself is quite expensive for a magazine so they must have the money to waste on this magazine. Although the class could lower to people in lower middle class and even the working class, as these people may aspire to have this kind of lifestyle where they can freely spend money and this is a way which they can get one step closer to the lifestyle which they want.

The psychographic profile of the person which I would expect the readers of Vogue to have would definitely be either the Suceeders or Aspirers. I think this magazine would appeal to the succeeds as they would have already established they have a luxury lifestyle which would mean they definitely have to money to spend on these upper class expensive items which they may feel they need in their life. Vogue would also appeal to the Aspirers because Aspires would aspire to have the same kind of lifestyle which the Suceeders have. These may be within the lower middle class social status, which would mean they have money to get buy, but wouldn’t have the money to afford any of the fashion items which would appear in Vogue. Aspirers want to have the money and they feel they can get on step closer to living the luxury lifestyle by buying this magazine.

Lifestyle Subsets are also another way which we can class the target audience of the readers of Vogue. There are many lifestyle subsets which we could class the readers of Vogue as they can be very specific or very broad. ‘Yuppies’ I think are they main target audience lifestyle subset, ‘Yuppies’ are usually of the age range 20-30 years and usually have a high disposable income, often socialites who have parents with a well-paid job and they are priviledgd enough they can afford that lifestyle. ‘Yuppies’ also have one of their main intrests fashion, simply because they can. As I mentioned earlier, they gender which read this magazine could sometimes cross over to the male gender as their sexualtiy may be gay. One of the lifestyle subsets would be ‘Pinks’. Pinks are of the gay market and within this market, they often live the same kind of lifestyle as ‘Yuppies’. ‘Dinks’ again may be another lifestyle subset which they can class Vogue readers in. ‘Dinks’ are often people who have a double income which would mean they are very well off, and wouldn’t have much of a family to spend money on therefore they would be able to spend all the money on themselves.