Institutional Data 'Overview of Industry'

'IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women'

Above is a quote which i took from IPC Media official website. They produces quite a large percetange of the magazine market in the UK ranging from all different themes, types and genres. The split there audience up in to three categories - Men, Mass Market Women and Upmarket Women. The women are split up into two section for several reasons, mainly because on a scale, it is mainly women that read magazines and women have such a wide wide range of things which could possible appeal to them, IPC Media found it easier to separate them into two separate categories. The list of there magazines range from music magazines, country themed magazines, mens magazines (such as Nuts), fashion magazines and house wife magazines (magazines which include recipes and tips for around the house).

The industry is so large it would be impossible to have one magazine which would appeal to every single person, so hobbies and interests are looked at and then magazines are created to find niche's in the market to make sure there are magazine which would appeal to almost every single person within the UK. It is such a large industry and there are literally hundreds of magazines on the market.